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Vanity, Greed, Trivia, and Platforms

Recently I started playing a trivia game called IQ Trivia on Twitter. This game is structurally very similar to the wildly popular HQ Trivia in that it has 12 questions and if you answer all 12 correctly, you split a cash prize with all the other winners. Now, I used to play HQ trivia religiously but gradually lost the drive to tune in every day, despite an upward momentum in their cash prize. I also played Cash Show and several other similar quiz formats to satiate my desire for competition.

However, recently when I restarted playing IQ Trivia, I spent some time thinking deeply about consumer behavior around these trivia games.


First, why do we play these games? There are three forces at play here - the allure of winning cash prizes, the self-imposed sense of smartness, intelligence, or accomplishment, and an elevation of social status due to money/intelligence.

Cash is king. No matter how much money you have in your bank account, you always want to compete hard when there is money …

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